Mohamed
Elashory
Performance Media Buyer
Expert in scaling paid campaigns across MENA & GULF markets using Meta, TikTok, and Snapchat.
CRO & Creative Strategy Specialist
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About Me
Professional Summary
Performance Media Buyer with solid experience across Meta, TikTok, and Snapchat Ads, specializing in CRO, creative strategy, and data analysis. Skilled in designing high-converting funnels and landing pages, producing impactful ad creatives, and leveraging AI toolsfor campaign optimization and audience segmentation.
Proven track record in managing e-commerce and agency projects, optimizing ad spend to deliver strong ROAS across MENA and Gulf markets. Experienced in end-to-end campaign management — from market research and product positioning to execution, analysis, and scaling.
Continuously developing expertise in Google Ads, tracking & attribution, and advanced creative strategies, with a strong focus on data-driven decisionmaking and measurable growth.
Core Competencies
Paid Media Buying
Meta, TikTok, Snapchat
Campaign Scaling
Gulf & Egyptian markets
Creative Strategy
Reels Production
Conversion Rate Optimization
CRO & Funnel Auditing
Landing Page Design
High-Converting Pages
Data Analysis
Dashboard Reporting
Experience
My professional journey in performance marketing and media buying
Founder, Media Buyer & creative producer
E-commerce Project
Key Achievements:
- Launched a personal e-commerce project importing products from China and selling in Gulf markets.
- Managed +$4,000 ad spend across Meta, TikTok, and Snapchat Ads, achieving strong ROAS.
- Produced and optimized ad creatives, improving Tone of Voice and visual storytelling to increase sales.
- Leveraged AI tools for creative generation, audience segmentation, and campaign optimization.
- Conducted A/B testing to identify winning segments and improve targeting efficiency.
- Faced challenges with Hit & Run landing pages and limited payment gateways (no Tabby/Tamara), resulting in 25–35% success rates, providing key CRO learnings.
- Gained hands-on experience in product sourcing, supplier negotiation, logistics, and market research for UAE & KSA.
- Project discontinued after two months due to external circumstances (military service procedures and investor concerns). Although I received an exemption, I decided to pause entrepreneurial ventures and focus on building deeper expertise within performance marketing roles at established companies.
Performance Media Buyer
Heaven Scents
Key Achievements:
- Managed and optimized advertising campaigns across 8+ countries including KSA, UAE, Qatar, Iraq, Kuwait, Oman, Libya, and Palestine
- Developed region-specific creative strategies that increased CTR and ROAS across platforms
- Conducted deep funnel audits and implemented CRO strategies using performance data and behavioral tools
- Designed and tested landing pages tailored to user journey stages, improving lead conversion rates
- Monitored and reviewed campaign performance, reporting actionable insights weekly
Performance Media Buyer
RepoteQ
Key Achievements:
- Led the planning and execution of multi-platform ad campaigns
- Collaborated with creative teams to produce high-performing ad creatives and landing pages
- Supported data analysis and dashboard reviews for optimization and reporting
Digital Marketing Intern
Dokkan Agency
Key Achievements:
- Assisted in managing paid media campaigns and contributed to creative ideation
- Gained exposure to campaign reporting and audience segmentation
Marketing Intern
MINDEV
Key Achievements:
- Participated in brainstorming sessions and worked on supporting tasks across digital channels
Services
Comprehensive digital marketing solutions to drive growth and maximize your advertising ROI
Paid Media Campaigns
Expert management of Facebook, TikTok, and Snapchat advertising campaigns with proven ROI optimization.
- Multi-platform expertise
- Budget optimization
- ROI maximization
- A/B testing
Funnel Audits & CRO
Comprehensive conversion rate optimization and funnel analysis to identify and fix bottlenecks.
- Conversion optimization
- User journey analysis
- Performance auditing
- Data-driven insights
Landing Page Design
High-converting landing page design and optimization tailored to your target audience and campaign goals.
- Conversion-focused design
- Mobile optimization
- User experience
- Performance testing
Creative Strategy (Reels/Ads)
Innovative creative production and strategy for video content that drives engagement and conversions.
- Video content creation
- Creative strategy
- Brand storytelling
- Engagement optimization
Market-Specific Scaling
Specialized expertise in scaling campaigns across MENA and US markets with localized strategies.
- Regional expertise
- Cultural adaptation
- Market research
- Localized targeting
Analytics & Reporting
Comprehensive data analysis and performance reporting with actionable insights for continuous improvement.
- Performance tracking
- Custom dashboards
- Weekly reporting
- Strategic recommendations
Ready to Scale Your Business?
Let's discuss how I can help you achieve your marketing goals with data-driven strategies and proven results across multiple platforms and markets.
Portfolio Gallery
Real campaign results and analytics screenshots showcasing successful performance media campaigns across projects
TikTok Ads
Meta Ads
Google Ads
Pmax
Snapchat Ads
Google Analytics
Tools & Platforms
Proficient in industry-leading tools and platforms to deliver exceptional results
Advertising Platforms
Analytics & Tracking
Design & Creative
AI & Automation
Get In Touch
Ready to scale your business? Let's discuss how I can help you achieve your marketing goals.
Contact Information
Location
Egypt
Remote/Hybrid/Full-Time
Available for global opportunities
Availability
Open to Remote, Hybrid, and Full-Time opportunities.
Response time: Usually within 24 hours
Let's Chat on WhatsApp
Quick response guaranteed!
Ready to Boost Your ROI?
Join businesses that have scaled their growth with my performance media buying expertise. Let's turn your marketing budget into measurable results.